MU
Analytics Bot
Michigan United Β· Daily Pulse
βοΈ The Daily Pulse Β· September 2026
Your month in four cards.
The Daily Pulse states the month's headline in four cards. Use it to decide what needs attention first. Open a card with its Details button to see the numbers behind it.
Strong. Nothing needs attention today.
π¦ Campaign Health
STRONG
Campaign Health rates the month's momentum from delivery and open-rate checks. Use it to decide what needs attention first. The rating is an automated triage aid. A person decides.
Details βΊ
π’ Email opens healthy (16%)
π’ Social reach growing
β
No delivery alerts this month.
The rating combines delivery and open-rate checks into one read. Green means send. Yellow or red means fix one thing first. The rating is an automated triage aid. A person decides.
See the full report β
π£ Audience Health & Reach
Email healthy, texts delivering β but social reach up 187%.
Audience Health & Reach counts the people reached across email, text, and social. Use it to see how much of that reach lands. Social counts MU-owned accounts only.
Details βΊ
π§ Email Β· 56,339 sends16.3% open
π± Text (SMS) Β· 0 on list0% fail
π£ Social Β· MU-owned reach58K
Reach counts the people who saw a post. Open and fail rates show how many people received the message. Large lists build awareness. Small engaged lists drive action.
Break it down by channel β
π How People Reached Us
58K reached, 42 new contacts. The channel behind each signup is not tracked.
How People Reached Us follows the path from social reach to search, web visits, and new contacts. Use it to see where the trail ends. Channels link to signups by date, not by person.
Details βΊ
58K
Social reach
β
857
Search clicks
β
8K
Web visits
β
42
New contacts
π§ The trail ends at the event page. Mobilize drew 42K visits and recorded 0 conversions, so no channel can be credited with a given signup.
See event acquisition β
π‘ Opportunities & Next Steps
3 changes the data supports for the next send.
Opportunities lists the changes the data supports for the next campaign. Use it to choose the next fix. Each item reflects this month's figures.
Details βΊ
π
Tag your links. 9 of 46 actions carried a source code. Untagged links cannot show which channel worked. Add source codes to links before the next send.
π
Ride the search intent. Use the top search query as the basis for the next email subject line. The query shows the words people already use for the topic.
π°
Plan it in the Simulator β
Contributions this month. $2,212.89 across 33 gifts.
Every figure comes from the cleaned warehouse (mu_master_analytics). Social counts MU-owned accounts only. Contributions are recorded gifts. Attribution gaps appear as gaps. Regenerate:
daily_pulse.py --month 2026-09.