The Campaign Simulator projects the conversions a channel mix delivers. Use it to test a plan against a goal before the campaign runs. Every campaign starts with the same core: a landing page, a Mobilize page (the event signup page), an email, and a social post. Add SMS, CTV (ads on streaming TV), phone banking, or earned search (visits from unpaid Google results) to close a gap. The projection is a model built on Michigan United's historical rates, and the search lift is modeled.
Build the stack
The four core channels stay on. Toggle an amplifier to see its lift.
Reach — drive visitors
Convert — turn visitors into the goal
Amplify — earned & direct
Guardrails
Projection
The projected result for this stack, from the model.