🚌 How people reach our events · 2026
How People Reach Our Events
This page shows how people reach Michigan United events. It does not tag individual people. It reads the channel at the landing page and matches that channel to signups by date. Use it to see which channels and pushes come before event signups. Generated October 02, 2026.
How people come to our events
Three steps take a person from invitation to signup.
📣 We invite
Social posts and emails point people to the event page.
→
🌐 They visit
The landing page records which channel brought them: social, search, or direct.
→
✅ They sign up
People sign up through Mobilize. The signup syncs into EveryAction, the CRM, and staff record who attended.
What drove signups — the timeline
This section charts weekly event signups next to the social and email pushes that came before them. Use it to see which pushes line up with a jump in signups.
📈 The biggest signup weeks and the pushes that led them
📣 Social📧 Emailweek before
→
595
signups · Wk 02
📣 Socialweek before
→
395
signups · Wk 17
📣 Social📧 Emailsame week
→
239
signups · Wk 01
Wk 00
41
Wk 01
239📣 social push📧 email push
Wk 02
595📣 social push📧 email push
Wk 03
170📣 social push📧 email push
Wk 04
92📣 social push
Wk 05
74📧 email push
Wk 06
50📧 email push
Wk 07
43📧 email push
Wk 08
60
Wk 09
39📧 email push
Wk 10
93📧 email push
Wk 11
111📧 email push
Wk 12
81
Wk 13
126📣 social push📧 email push
Wk 14
116
Wk 15
141
Wk 16
68📣 social push
Wk 17
395📣 social push
Wk 18
24
Wk 19
41
Wk 20
33📧 email push
Wk 21
36📣 social push
Wk 22
138
Wk 23
183
Wk 24
108
Wk 25
135
Wk 26
12
Wk 27
35
Wk 28
45
Wk 29
84📣 social push
Wk 30
97📧 email push
Wk 31
13📣 social push📧 email push
Wk 32
26
Wk 33
161📣 social push📧 email push
Wk 34
0📣 social push
Wk 35
83
Wk 36
228📣 social push
Wk 37
160
Wk 38
136
Wk 39
115📣 social push
Bars show signups that week (EveryAction). Badges mark a large social or email push that week. Pushes lead signups by 0 to 1 week.
Which channels brought people to the event pages
This section shows the channel behind each visit to an event page, read at the landing page. Use it to see where event traffic starts.
Direct
9,484 · 67%
Social Referral
2,012 · 14%
Organic Search
1,341 · 10%
Referral
354 · 3%
Owned Referral
306 · 2%
Shortlink
213 · 2%
Other
125 · 1%
Paid Social
103 · 1%
Email
92 · 1%
Organic Social
32 · 0%
Link-in-bio
16 · 0%
Reference: events by signups (2026)
Events ranked by signups for 2026. Use the list to see which events drew the most people.
| Event | Signups |
| 2026 Martin Luther King Jr Celebration at Michigan United | 386 |
| Michigan United Capitol Day 2026 | 364 |
| Keweenaw Against the Oligarchy Monthly Action Committee | 271 |
| MMOP Orientation | 233 |
| Lower Northern Michigan Intro to Cryptomining and AI Data Centers Briefing | 180 |
| Benson Endorsement | 162 |
| Civics 101 | 162 |
| Black August | 156 |
Method: Google Analytics (GA) records the channel at the landing page. EveryAction records the signups. The two join by date. VANIDs, the CRM's person IDs, are withheld for privacy. Regenerate:
event_acquisition.py --year 2026.