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Michigan United · Power of the Network
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πŸ“£ Power of the Network · Year to Date

The Power of the Michigan United Network

This page totals reach, field contact, events, members, and gifts for the period. Use it to report the size and activity of the network in one place. Live figures update each time the page regenerates. Staff-reported figures update when staff supply a new export.
Jan 2026 – Sep 2026 (digital/events) · staff-reported figures: members and contributions as of Sep 30, 2026; volunteers as of Sep 17, 2026 (held until VAN tagging is done). Generated October 02, 2026.
⚑ Live from BigQuery
603,486
99.1 engagements/post · 1,812.6 views/post
150,474
17.55% of 857,575 sends
11,990
1.4% click rate
64,649
54,694 active users
Event Signups
5,031
1,870 attended (37.2%)
10,652
of 120,927 doors attempted
1,330
of 38,993 calls attempted
πŸ“ Staff-reported · members and contributions as of Sep 30, 2026; volunteers as of Sep 17, 2026 (held until VAN tagging is done)
190
$23,525 in
155
available to call on
$10,182
102 gifts, year to date

Digital reach, year to date

This card totals MU-owned social (MU and MUA accounts, duplicate posts removed), email, and website activity. The figures come from a live query for Jan 2026 – Sep 2026.
Social: 556 posts generated 603,486 total reach and 1,007,797 total views (99.1 engagements and 1,812.6 views per post on average).
Email: 857,575 sends across the period, 150,474 unique opens (17.55%) and 11,990 unique clicks (1.4%).
Website: 64,649 sessions from 54,694 active users, MU + MUA combined.

How we got here, month by month

This section splits the same live figures by month. Use it to see how each channel moved through the period. A dash marks a month with no loaded data.

Social Reach

Jan
438,834
Feb
1,491
Mar
10,288
Apr
37,493
May
13,046
Jun
8,308
Jul
15,351
Aug
20,328
Sep
58,347

Email Opens

Jan
28,428
Feb
15,515
Mar
25,245
Apr
14,703
May
21,533
Jun
6,257
Jul
12,886
Aug
16,701
Sep
9,206

Website Sessions

Jan
8,971
Feb
6,163
Mar
5,822
Apr
8,058
May
7,782
Jun
6,035
Jul
5,428
Aug
8,469
Sep
7,921

Event Signups

Jan
1,319
Feb
438
Mar
329
Apr
879
May
158
Jun
698
Jul
306
Aug
338
Sep
566

Doors Contacted

Jan
437
Feb
3
Mar
β€”
Apr
β€”
May
β€”
Jun
895
Jul
2,736
Aug
2,624
Sep
3,957

Phone Contacts

Jan
329
Feb
103
Mar
20
Apr
1
May
β€”
Jun
11
Jul
280
Aug
340
Sep
246

Members & contributions, by month

This section shows when today's members joined and how much was given each month. Use it to see where growth and giving come from.

Jan
53
Feb
10
Mar
5
Apr
7
May
8
Jun
8
Jul
6
Aug
8
Sep
0

Jan
$2,445
Feb
$378
Mar
$1,760
Apr
$839
May
$762
Jun
$626
Jul
$405
Aug
$554
Sep
$2,213
Members: of the 190 active today, 105 joined Jan 2026 – Sep 2026 (shown) and 85 joined earlier (2021-2025). Join month is the original Member Since date. The roster lists active members only, so lapsed members do not appear and the counts change as the roster changes. Contributions: each month counts gifts by the date received, so months add up as a true flow.
Live figures come from BigQuery queries (v_social_mu, email_campaigns, ga_performance, events, and mu-organizing-app.organizer_analytics.organizing_attempts_summary, a separate Google Cloud project connected 2026-09-18). They update each time the page regenerates. Volunteers, membership, and contributions come from VAN exports (VAN is the voter and member database). Those exports carry names, VANIDs, phone numbers, and addresses, so staff enter only aggregate counts into manual_metrics.json. Row-level data stays out of BigQuery and out of git. Regenerate: network_power_report.py --period ytd.