MU Analytics Bot — 12 Months · Oct 2025

📋 Executive Summary — 12 Months · Oct 2025 – Sep 2026

The executive summary states each channel's headline figures for the period and compares them with the prior period of the same length. Use it to see what changed before opening a section. A comparison appears only when the prior period has data for every month.

🔍Search: 13,793 clicks on 463,864 impressions, a 2.97% click-through rate at an average position of 13.5. Mobile led on click-through rate (4.01%), and Desktop held the largest share of impressions (58%).
📣Social: Facebook reach was 573,777 and Instagram views were 87,235. The top Facebook post by reach was “#ICEOutForGood Detroit” (161,326). The top Instagram post by views was “They didn’t just pass...” (2,965).
📧Email: 1,491,762 emails sent, with a 15.6% unique open rate and a 1.23% unique click rate. The top campaign by open rate was “CORRECTION TO FLYER!!!” (60.0%).
📱Text messages: Broadcasts targeted a list of 5,427, delivered 4,244 messages, and failed on 1,529 (28.2%). Replies: 185. Opt-outs: 131.
🌐Website: The Michigan United site recorded 43,881 sessions with 9,757 key events (22.2% of sessions). The Michigan United Action site recorded 8,783 sessions. The top Michigan United landing page was /en/michiganders-for-money-out-of-politics-mmop (7,784 sessions). The MMOP petition page (the Money Out of Politics ballot initiative) converted 32.8% of visits to key events.
🗓️Online actions: 1,181 online actions were recorded in VAN, 737 from new contacts, including 368 signup forms and 131 volunteer forms. 192 actions (16%) carried a source code.
🚌Events: 6,293 event participation records were recorded.
💰Contributions: 102 gifts totaling $10,181.86, read from the VAN Contribution Report. Email-attributed dollars come from the email platform and are tracked separately.

Channel Roles · from first contact to conversion

1. Social Awareness

FB Reach + IG Views

--% ↓

2. Search Intent

GSC Organic Clicks

--% ↓

3. Web Sessions

GA4 MU Sessions

--% ↓

4. CRM Acquisitions

New Online Contacts

🔍 Google Search Console Performance

📄 Schema sources: · Fields: Clicks, Impressions, CTR, Position, Device, Top pages, Top queries

⚠️ Data gaps: GSC Countries and GSC Search by Day were not pulled for 12 Months · Oct 2025 – Sep 2026. Geographic performance breakdown and daily click/impression trends are unavailable this period. Add these exports to next month's pull for fuller coverage.

Total GSC Clicks

13,793

Mobile leads: 7,326 (65%)

Total Impressions

463,864

Desktop 270,194 · Mobile 17,939

Blended CTR

2.97%

Mobile 4.01% · Tablet 7.98%

Avg Position

13.5

Mobile 6.97 · Tablet 6.53

Top Page Clicks

6,227

https://miunited.org/en/michiganders-for-money-out-of-politics-mmop/ page · Pages.csv

Top Query CTR

31.8%

"michigan united" · Queries.csv

GSC — Clicks vs Impressions by Device

GSC — CTR % vs Avg Position by Device

Top 15 Search Queries — Clicks vs Impressions (Queries.csv)

CTR vs Search Volume — Top Queries

🏆 Top Search Pages — GSC Pages.csv · 12 Months · Oct 2025 – Sep 2026 · Fields: Top pages, Clicks, Impressions, CTR, Position

Page (Top pages)	Clicks	Impressions	CTR	Position
https://miunited.org/en/michiganders-for-money-out-of-politics-mmop/	6,227	57,085	10.91%	5.27
https://miunited.org/en/	1,751	53,617	3.27%	11.17
https://miunited.org/	837	9,632	8.69%	5.08
https://miunitedaction.org/	489	5,160	9.48%	8.52
https://miunited.org/michiganders-for-money-out-of-politics-mmop/	433	6,035	7.17%	5.13
https://miunited.org/events-2/	414	10,143	4.08%	7.41
https://miunited.org/en/events-2/	265	9,365	2.83%	7.78
https://miunited.org/michigan-uniteds-mlk-day-celebration-2026/	211	6,487	3.25%	7.34
https://miunitedaction.org/events/	197	8,280	2.38%	6.40
https://miunited.org/en/michigan-united-2026-capitol-day/	150	1,529	9.81%	8.06

📣 Social Media — Facebook & Instagram

📄 Schema sources: · Fields: Post ID, Publish time, Post type, Reach, Views, Reactions/Comments/Shares, Link Clicks, Likes, Saves, Follows, Impressions, Duration (sec), Permalink

FB Total Reach

573,777

Endorsement post: 161,326

FB Engagements

53,275

FB Link Clicks

697

IG Total Views

87,235

Top reel: 2,965

IG Total Likes

2,604

IG Saves + Follows

208

Facebook — Top Posts by Reach (Reach field)

Instagram — Top Posts by Views (Views field)

FB — Engagement Rate by Post Type (Reactions, Comments and Shares ÷ Reach)

IG — View Volume by Format (Views field, by Post type)

🏆 Top Social Posts — 12 Months · Oct 2025 – Sep 2026 · FB + IG combined

Ch.	Post Theme	Date (Publish time)	Post type	Reach / Views	Reactions/Likes	Shares	Link Clicks
FB	#ICEOutForGood Detroit	1/11	Photos	161,326 reach	11,594	382	0
FB	Scenes from the ICE Ou...	1/10	Photos	121,454 reach	9,015	421	1
FB	Donald Trump gets a ve...	1/13	Photos	43,266 reach	3,644	226	0
FB	Endorsement Announcement	9/30	Photos	42,525 reach	1,722	248	113
FB	Michigan United added...	1/12	Photos	25,705 reach	2,943	153	1
FB	The Detroit ICE Out ra...	1/9	Live	19,694 reach	2,808	72	6
FB	#ICEOutForGood #detroit	1/11	Videos	14,501 reach	1,212	48	0
FB	Tell Detroit city coun...	1/13	Live	9,467 reach	1,272	36	2
FB	#ICEOutForGood #Detroi...	1/12	Videos	7,962 reach	757	22	0
FB	They’re not hiding it...	4/29	Photos	5,875 reach	140	38	0

📧 Email Campaign Performance

📄 Schema source: · Fields: Email Name, Recipients, Unique Open Rate, Unique Click Rate, Conversion Rate, Total Contributions, Amount Raised, Avg Contribution Amount, Amount Raised per Recipient, Hard Bounce Rate, Soft Bounce Rate, Bounce Rate, Unsubscribe Rate, Recipient List, Excluded List, First Sent Date, Last Sent Date

✅ The Email Comparison Report fills key schema gaps — providing hard/soft bounce breakdown, conversion rate, amount raised per recipient, recipient list (audience segment), and excluded list fields not available from other sources.

Total Sends

1,491,762

Avg Unique Open Rate

15.6%

Top: CORRECTION TO FLYER!!! 60.0% MMOP Vol. 30.1%

Avg Unique Click Rate

1.23%

Avg Unsub Rate

0.34%

Avg Hard Bounce Rate

0.06%

Email-Attributed Amount Raised (All 200)

$8,782.48

Separate from CRM Digital Contributions above — different tracking system

Open Rate vs Click Rate by Campaign

Hard Bounce vs Soft Bounce Rate by Campaign

Unsubscribe Rate by Campaign (Unsubscribe Rate field)

📊 Full Email Campaign Detail — EmailComparisonReport · 12 Months · Oct 2025 – Sep 2026

Email Name	Recipients	Recipient List	Open Rate	Click Rate	Conv. Rate	Unsub Rate	Hard Bounce	Soft Bounce	Amount Raised	First Sent	Last Sent
Immigrant Rights	40,625	nan	13.2%	2.17%	0.54%	0.17%	0.01%	0.35%	$0.00	1/21	1/29
MUA VOLUNTEER	36,038	All Subscribers	24.7%	0.99%	0.00%	0.31%	0.01%	0.51%	$0.00	5/20	5/26
Martin Luther King Day Celebration	31,072	nan	15.7%	0.94%	0.00%	0.25%	0.03%	0.32%	$103.45	1/6	1/17
Martin Luther King Day Celebration	31,072	nan	15.7%	0.94%	0.00%	0.25%	0.03%	0.32%	$103.45	1/6	1/17
MU General Election Day 2025	26,870	Send to All Subscribers	5.8%	0.35%	0.00%	0.19%	0.23%	2.07%	$6.60	11/4	11/4
MU General Election Day 2025	26,870	Send to All Subscribers	5.8%	0.35%	0.00%	0.19%	0.23%	2.07%	$6.60	11/4	11/4
MU General Election Day 2025	26,870	Send to All Subscribers	5.7%	0.31%	0.00%	0.16%	0.23%	2.07%	$6.60	11/4	11/4
MUA Nov Detroit Justice Assembly	26,755	Send to All Subscribers	7.7%	0.71%	0.00%	0.34%	0.02%	1.92%	$106.75	11/7	11/7
MUA Nov Detroit Justice Assembly	26,755	Send to All Subscribers	7.7%	0.70%	0.00%	0.27%	0.02%	1.92%	$3.30	11/7	11/7
MUA Nov Detroit Justice Assembly	26,755	Send to All Subscribers	7.7%	0.71%	0.00%	0.34%	0.02%	1.92%	$106.75	11/7	11/7
Environmental Justice	20,479	nan	15.6%	1.38%	0.01%	0.24%	0.01%	0.87%	$0.00	1/12	1/18
Environmental Justice	20,479	nan	15.6%	1.38%	0.01%	0.24%	0.01%	0.87%	$0.00	1/12	1/18
MMOP Resend Final resend	18,651	All Subscribers	15.3%	0.23%	0.00%	0.35%	0.00%	0.41%	$0.00	5/21	5/26
MU Election Protection Email	10,702	Optimized Email List	29.4%	1.44%	0.00%	0.65%	0.01%	0.72%	$103.45	11/12	11/12
MU Election Protection Email	10,702	Optimized Email List	29.2%	1.39%	0.00%	0.49%	0.01%	0.72%	$103.45	11/12	11/12
MU Election Protection Email	10,702	Optimized Email List	29.4%	1.44%	0.00%	0.65%	0.01%	0.72%	$103.45	11/12	11/12
End Gun Violence Event & PP Town Hall	10,661	Optimized list	15.1%	1.01%	0.00%	0.64%	0.00%	0.61%	$0.00	11/13	11/13
End Gun Violence Event & PP Town Hall	10,661	Optimized list	15.1%	1.01%	0.00%	0.40%	0.00%	0.61%	$0.00	11/13	11/13
End Gun Violence Event & PP Town Hall	10,661	Optimized list	15.1%	1.01%	0.00%	0.64%	0.00%	0.61%	$0.00	11/13	11/13
Giving Tuesday 2025	10,594	Optimized list	15.7%	0.86%	0.00%	0.66%	0.07%	1.20%	$25.00	11/26	11/26
Giving Tuesday 2025	10,594	Optimized list	15.5%	0.86%	0.00%	0.27%	0.07%	1.20%	$25.00	11/26	11/26
Giving Tuesday 2025	10,594	Optimized list	15.7%	0.86%	0.00%	0.66%	0.07%	1.20%	$25.00	11/26	11/26
MUA MMOP Meeting	10,555	Optimized list	15.7%	1.17%	0.00%	0.73%	0.01%	0.38%	$0.00	12/1	12/1
MUA MMOP Meeting	10,555	Optimized list	15.4%	1.17%	0.00%	0.29%	0.01%	0.38%	$0.00	12/1	12/1
MUA MMOP Meeting	10,555	Optimized list	15.7%	1.17%	0.00%	0.73%	0.01%	0.38%	$0.00	12/1	12/1
MLK Awards and Nominations 2026	10,498	Optimized list	18.9%	1.44%	0.00%	0.46%	0.03%	0.31%	$26.01	12/9	12/9
MLK Awards and Nominations 2026	10,498	Optimized list	18.2%	1.40%	0.00%	0.16%	0.03%	0.31%	$26.01	12/9	12/9
MLK Awards and Nominations 2026	10,498	Optimized list	18.9%	1.44%	0.00%	0.46%	0.03%	0.31%	$26.01	12/9	12/9
2025 Annual Newsletter	10,476	Optimized list	4.3%	0.57%	0.00%	0.63%	0.00%	0.32%	$0.00	12/11	12/11
2025 Annual Newsletter	10,476	Optimized list	4.3%	0.57%	0.00%	0.63%	0.00%	0.32%	$0.00	12/11	12/11
2025 Annual Newsletter	10,476	Optimized list	3.9%	0.53%	0.00%	0.15%	0.00%	0.32%	$0.00	12/11	12/11
MUA $645 Cuts	10,463	Optimized list	17.6%	1.81%	0.00%	0.69%	0.00%	1.25%	$0.00	12/11	12/11
MUA $645 Cuts	10,463	Optimized list	15.9%	1.65%	0.00%	0.15%	0.00%	0.13%	$0.00	12/11	12/11
MUA $645 Cuts	10,463	Optimized list	17.6%	1.81%	0.00%	0.69%	0.00%	1.25%	$0.00	12/11	12/11
MUA Dr. Pugh Endorsement	10,404	Optimized list	15.5%	0.89%	0.00%	0.65%	0.04%	0.37%	$0.00	12/17	12/17
MUA Dr. Pugh Endorsement	10,404	Optimized list	15.5%	0.89%	0.00%	0.65%	0.04%	0.37%	$0.00	12/17	12/17
MMOP Volunteer Challenge	10,373	Optimized list	14.6%	0.81%	0.00%	0.77%	0.03%	0.77%	$0.00	12/19	12/19
MMOP Volunteer Challenge	10,373	Optimized list	14.6%	0.81%	0.00%	0.77%	0.03%	0.77%	$0.00	12/19	12/19
Thank You Email 2025	10,328	Optimized list	14.9%	0.78%	0.00%	0.39%	0.00%	0.25%	$77.84	12/23	12/23
Thank You Email 2025	10,328	Optimized list	14.9%	0.78%	0.00%	0.39%	0.00%	0.25%	$77.84	12/23	12/23
MLK 2026 Nom Resend Email	10,268	MLK Unopened	13.6%	0.55%	0.00%	0.36%	0.01%	0.26%	$0.00	12/22	12/22
MLK 2026 Nom Resend Email	10,268	MLK Unopened	13.6%	0.55%	0.00%	0.36%	0.01%	0.26%	$0.00	12/22	12/22
Movement Politics	10,164	nan	13.5%	1.53%	0.20%	0.21%	0.01%	0.27%	$575.00	1/22	1/22
Movement Politics	10,164	nan	13.5%	1.53%	0.20%	0.21%	0.01%	0.27%	$575.00	1/22	1/22
MU 2026	10,116	nan	20.6%	1.71%	0.26%	0.19%	0.00%	0.44%	$0.00	1/28	1/28
MU 2026	10,116	nan	20.6%	1.71%	0.26%	0.19%	0.00%	0.44%	$0.00	1/28	1/28
MUA Ice Emergency Town Hall with Stephanie Chang	10,068	Optimized list	18.9%	2.58%	0.00%	0.28%	0.02%	0.36%	$0.00	2/4	2/4
Spades and Game Night	10,060	Optimized list	14.8%	0.73%	0.00%	0.27%	0.00%	0.34%	$62.15	2/5	2/5
Feeding the Flock & Following the Law	10,040	Optimized list	16.8%	1.39%	0.00%	0.22%	0.02%	1.97%	$0.00	2/10	2/10
MUA Attorney General Forum 2026	10,022	Optimized list	15.6%	1.73%	0.00%	0.20%	0.00%	1.72%	$0.00	2/11	2/11
EGVMI Advocacy Day 2026	10,005	Optimized list	12.4%	1.01%	0.00%	0.10%	0.00%	0.28%	$0.00	2/12	2/12
MUA MMOP Email	9,998	Optimized list	15.9%	1.07%	0.00%	0.13%	0.00%	0.57%	$0.00	2/13	2/13
No ID	9,991	MU Saved Search 1+ Opens	30.1%	0.91%	0.00%	0.70%	0.02%	0.97%	$0.00	3/2	3/2
Data Center Email	9,841	Optimized list	10.9%	1.09%	0.00%	0.08%	0.00%	1.00%	$0.00	3/13	3/13
Invest In MI Kids	9,834	Optimized list	15.4%	3.59%	0.00%	0.24%	0.01%	1.22%	$0.00	3/13	3/13
Spades and Game Night Women's History	9,808	Optimized list	13.3%	1.03%	0.00%	0.37%	0.01%	1.11%	$0.00	3/18	3/18
Capitol Day 2026	9,797	Optimized list	29.4%	1.79%	0.00%	0.12%	0.01%	0.90%	$25.95	3/19	3/19
Marche du Nain Rouge Parade	9,784	Optimized list	15.6%	1.10%	0.00%	0.48%	0.00%	0.68%	$0.00	3/20	3/20
LT GG Conversation	9,764	Optimized list	27.1%	1.80%	0.00%	0.56%	0.04%	1.18%	$0.00	3/26	3/26
Gov Forum April 2026	9,742	Optimized list	12.4%	1.17%	0.00%	0.18%	0.01%	0.92%	$0.00	4/3	4/3
Gov Forum Zoom info	9,721	Optimized list	29.3%	1.72%	0.00%	0.26%	0.03%	1.02%	$0.00	4/7	4/7
MMOP Opening Day	9,691	Optimized list	23.9%	1.50%	0.00%	0.36%	0.02%	0.90%	$0.00	4/1	4/1
March / April Newsletter	9,688	Optimized list	20.8%	1.47%	0.00%	0.18%	0.02%	1.16%	$51.83	4/15	4/15
We're Hiring April 2026	9,677	Optimized list	11.4%	1.22%	0.00%	0.21%	0.01%	1.24%	$0.00	4/17	4/17
JJ, MMOP & Capitol Day	9,659	Optimized list	21.3%	1.51%	0.00%	0.19%	0.05%	1.27%	$0.00	4/24	4/24
Feeding the Flock & Following the Law II	9,653	Optimized list	10.9%	0.73%	0.00%	0.08%	0.01%	0.27%	$0.00	2/17	2/17
MUA Contact your Senator	9,638	Optimized list	11.6%	1.56%	0.00%	0.07%	0.01%	0.86%	$0.00	4/27	4/27
May Newsletter 2026	9,613	Optimized list	12.6%	1.36%	0.00%	0.34%	0.06%	0.51%	$0.00	5/11	5/11
MUA MMOP Volunteer	9,592	Optimized list	30.1%	1.16%	0.00%	0.30%	0.02%	0.52%	$0.00	5/20	5/20
MDP Convention Email	9,480	Optimized list	15.2%	1.65%	0.00%	0.49%	0.01%	0.78%	$0.00	3/11	3/11
February 2026 Newsletter	9,469	Optimized list	26.3%	1.33%	0.00%	0.52%	0.03%	1.26%	$0.00	3/5	3/5
St. Patrick's Day MMOP Email	9,469	Optimized list	13.6%	1.08%	0.00%	0.30%	0.00%	0.98%	$0.00	3/12	3/12
2026 Primary Endorsements	9,466	Optimized list	14.9%	1.31%	0.00%	0.20%	0.00%	0.37%	$0.00	5/28	5/28
Immigrant Struggle Event	9,453	Optimized list	12.8%	1.08%	0.00%	0.37%	0.00%	0.92%	$0.00	3/6	3/6
Next250 2026	9,451	Optimized list	13.2%	1.28%	0.00%	0.15%	0.06%	0.73%	$0.00	6/3	6/3
MDP Convention Email Non-Openers	9,441	Optimized list	13.5%	1.48%	0.00%	0.39%	0.03%	0.82%	$0.00	3/17	3/17
MLPP Email	9,436	Optimized list	10.3%	0.76%	0.00%	0.12%	0.05%	1.28%	$0.00	6/9	6/9
Election Protection	9,428	Optimized list	25.2%	1.36%	0.00%	0.32%	0.01%	1.25%	$0.00	6/10	6/10
Detroit Justice Assembly	9,382	Optimized list	13.2%	1.08%	0.00%	0.31%	0.11%	0.48%	$0.00	7/8	7/8
Pass PPO Bills	9,345	Optimized list	13.1%	1.18%	0.00%	0.12%	0.04%	1.17%	$0.00	7/15	7/15
Juneteenth 2026 First Email	9,336	All Subscribers	29.8%	2.12%	0.00%	0.40%	0.00%	0.26%	$0.00	5/21	5/27
MMOP, Deescalaton, and SNAC	9,268	MU Saved Search 1+ Opens	31.5%	1.77%	0.00%	0.39%	0.03%	0.91%	$0.00	7/16	7/16
Topticket_endorsements	9,237	MU Saved Search 1+ Opens	15.2%	1.57%	0.00%	0.30%	0.01%	0.71%	$0.00	7/23	7/23
Strategic Campaigns Mini Training	9,235	Optimized list	10.8%	1.28%	0.00%	0.04%	0.02%	0.23%	$0.00	2/19	2/19
Spades and Game Night Resend	9,231	Optimized list	12.3%	0.95%	0.00%	0.02%	0.01%	0.61%	$0.00	2/20	2/20
Health360ImpactFINALSEND	9,223	MU Saved Search 1+ Opens	14.3%	1.24%	0.00%	0.33%	0.01%	0.74%	$0.00	7/27	7/27
MUA MMOP Resend	9,220	Optimized list	13.3%	1.40%	0.00%	0.10%	0.00%	0.25%	$0.00	2/18	2/18
Phone and Text Bank with MU	9,211	MU Saved Search 1+ Opens	17.9%	1.03%	0.00%	0.39%	0.02%	0.74%	$0.00	7/29	7/29
Check out our gotv	9,188	MU Saved Search 1+ Opens	14.8%	0.95%	0.00%	0.28%	0.00%	0.77%	$0.00	7/31	7/31
The Organizer' (June/July Newsletter,2026)	9,172	MU Saved Search 1+ Opens	6.3%	1.44%	0.00%	0.36%	0.03%	0.67%	$0.00	8/3	8/3
Updated GOTV Primary Election Day 1	9,164	MU Saved Search 1+ Opens	16.7%	1.03%	0.00%	0.39%	0.00%	0.56%	$0.00	8/4	8/4
We won	9,151	MU Saved Search 1+ Opens	18.6%	0.99%	0.00%	0.45%	0.07%	0.57%	$0.00	8/5	8/5
MMOP and MDP get-together	9,121	MU Saved Search 1+ Opens	18.7%	2.23%	0.00%	0.26%	0.00%	0.56%	$27.05	8/7	8/7
Submit Comments for ACVM	9,077	Rolling Optimized Email Search 031026	18.2%	0.88%	0.00%	0.31%	0.00%	0.63%	$0.00	8/10	8/10
Hands OFF our MMOP	9,067	Rolling Optimized Email Search 031026	23.5%	0.61%	0.00%	0.32%	0.02%	0.50%	$0.00	8/11	8/11
PUSH BACK Against Increased Naturalization Fees	9,047	Rolling Optimized Email Search 031026	15.6%	0.50%	0.00%	0.22%	0.00%	0.54%	$0.00	8/17	8/17
Black August	9,039	Rolling Optimized Email Search 031026	28.5%	1.33%	0.00%	0.34%	0.02%	0.75%	$0.00	8/18	8/18
MMOP LOBBY DAY 8/25	9,018	Rolling Optimized Email Search 031026	17.2%	1.63%	0.00%	0.14%	0.01%	0.65%	$27.05	8/20	8/20
POST LOBBY 8/25	8,998	Rolling Optimized Email Search 031026	16.6%	1.40%	0.00%	0.13%	0.01%	0.58%	$0.00	8/26	8/26
Giving Tuesday 2025 Email	8,996	Giving Tuesday Email Not Opened	6.3%	0.06%	0.00%	0.24%	0.00%	0.36%	$516.64	12/2	12/2
Giving Tuesday 2025 Email	8,996	Giving Tuesday Email Not Opened	6.6%	0.06%	0.00%	0.63%	0.00%	0.36%	$516.64	12/2	12/2
Giving Tuesday 2025 Email	8,996	Giving Tuesday Email Not Opened	6.6%	0.06%	0.00%	0.63%	0.00%	0.36%	$516.64	12/2	12/2
MUA $645 Cuts Unopened	8,956	Optimized list	10.1%	1.17%	0.00%	0.74%	0.00%	0.31%	$0.00	12/12	12/12
MUA $645 Cuts Unopened	8,956	Optimized list	6.8%	0.68%	0.00%	0.07%	0.00%	0.13%	$0.00	12/12	12/12
MUA $645 Cuts Unopened	8,956	Optimized list	10.1%	1.17%	0.00%	0.74%	0.00%	0.31%	$0.00	12/12	12/12
MMOP Resend II	8,947	MMOP Resend	12.5%	1.13%	0.00%	0.45%	0.00%	0.75%	$0.00	3/9	3/9
The Organizer, Aug2026	8,925	Rolling Optimized Email Search 031026	5.1%	1.57%	0.00%	0.41%	0.01%	0.38%	$0.00	9/1	9/1
We're on the ballot	8,918	MU Saved Search 1+ Opens	19.3%	1.50%	0.00%	0.24%	0.02%	0.37%	$0.00	9/7	9/7
US Citizenship Q&A	8,909	Rolling Optimized Email Search 031026	27.8%	3.12%	0.00%	0.46%	0.00%	0.40%	$0.00	9/2	9/2
Voter Reg Day, Henna & Tea, Justice Assembly	8,804	Rolling Optimized Email Search 031026	21.7%	1.07%	0.00%	0.30%	0.03%	0.57%	$0.00	9/15	9/15
Electionupdates9/21	8,776	Rolling Optimized Email Search 031026	12.5%	1.11%	0.00%	0.19%	0.01%	0.65%	$0.00	9/22	9/22
Endorsementsnew2026nov	8,707	Rolling Optimized Email Search 031026	13.1%	1.41%	0.00%	0.14%	0.02%	0.49%	$0.00	9/30	9/30
MU 250 Town Hall	8,501	Detroit Metro	9.5%	1.06%	0.00%	0.32%	0.02%	1.24%	$3.30	11/6	11/6
MU 250 Town Hall	8,501	Detroit Metro	9.4%	1.00%	0.00%	0.22%	0.02%	1.24%	$3.30	11/6	11/6
MU 250 Town Hall	8,501	Detroit Metro	9.5%	1.06%	0.00%	0.32%	0.02%	1.24%	$3.30	11/6	11/6
MUA $645 Cuts Unopened2	7,767	Optimized list	10.2%	0.88%	0.00%	0.64%	0.01%	0.61%	$0.00	12/16	12/16
MUA $645 Cuts Unopened2	7,767	Optimized list	10.2%	0.88%	0.00%	0.64%	0.01%	0.61%	$0.00	12/16	12/16
LT GG Conversation nonopeners	6,966	LT GG Non Openers	12.3%	0.75%	0.00%	0.37%	0.00%	0.76%	$0.00	3/31	3/31
LT Gov GG Reminder email	6,935	LT GG Non Openers	13.9%	0.71%	0.00%	0.29%	0.01%	0.84%	$0.00	4/7	4/7
MMOP_ We did it!	4,712	Send to All Subscribers	21.7%	3.06%	0.00%	0.53%	1.63%	1.15%	$0.00	5/27	5/27
The rent is too damn high event	4,055	Send to All Subscribers	18.2%	2.52%	0.00%	0.67%	0.49%	0.37%	$0.00	10/23	10/23
The rent is too damn high event	4,055	Send to All Subscribers	18.1%	2.52%	0.00%	0.67%	0.49%	0.37%	$0.00	10/23	10/23
The rent is too damn high event	4,055	Send to All Subscribers	18.2%	2.52%	0.00%	0.67%	0.49%	0.37%	$0.00	10/23	10/23
People's Town Hall Event	3,945	Send to All Subscribers	19.4%	3.22%	0.00%	0.18%	0.00%	0.25%	$0.00	10/30	10/30
People's Town Hall Event	3,945	Send to All Subscribers	19.4%	3.22%	0.00%	0.18%	0.00%	0.25%	$0.00	10/30	10/30
People's Town Hall Event	3,945	Send to All Subscribers	19.4%	3.22%	0.00%	0.18%	0.00%	0.25%	$0.00	10/30	10/30
MUA Election Victory 2025	3,838	Send to All Subscribers	23.0%	3.15%	0.00%	0.39%	0.00%	0.29%	$0.00	11/5	11/5
MUA Election Victory 2025	3,838	Send to All Subscribers	22.8%	3.15%	0.00%	0.34%	0.00%	0.29%	$0.00	11/5	11/5
MUA Election Victory 2025	3,838	Send to All Subscribers	23.0%	3.15%	0.00%	0.39%	0.00%	0.29%	$0.00	11/5	11/5
Candidate forum	2,212	MU Saved Search 1+ Opens	41.2%	6.46%	0.00%	0.41%	0.00%	0.09%	$0.00	3/10	3/10
MMOP We did it! Resend	2,162	MU Saved Search 1+ Opens	40.5%	5.04%	0.00%	0.42%	0.00%	0.05%	$0.00	6/2	6/2
No Kings! 2.0 turnout and volunteer recruitment for Freedom Summit 5.0	1,928	Resistance List Email	18.5%	3.37%	0.00%	1.04%	0.00%	0.47%	$0.00	10/6	10/6
No Kings! 2.0 turnout and volunteer recruitment for Freedom Summit 5.0	1,928	Resistance List Email	18.5%	3.37%	0.00%	0.88%	0.00%	0.47%	$0.00	10/6	10/6
No Kings! 2.0 turnout and volunteer recruitment for Freedom Summit 5.0	1,928	Resistance List Email	18.5%	3.37%	0.00%	1.04%	0.00%	0.47%	$0.00	10/6	10/6
Flyer for Resistance Summit 5.0	1,918	Resistance Coalition List 6/6/25	17.5%	1.04%	0.00%	0.73%	0.00%	0.31%	$0.00	10/16	10/16
Flyer for Resistance Summit 5.0	1,918	Resistance Coalition List 6/6/25	17.5%	1.04%	0.00%	0.89%	0.00%	0.31%	$0.00	10/16	10/16
Flyer for Resistance Summit 5.0	1,918	Resistance Coalition List 6/6/25	17.5%	1.04%	0.00%	0.89%	0.00%	0.31%	$0.00	10/16	10/16
Turnout for Resistance Summit 5.0	1,913	Resistance List Email	17.3%	1.10%	0.00%	1.05%	0.00%	0.26%	$0.00	10/22	10/22
Turnout for Resistance Summit 5.0	1,913	Resistance List Email	17.3%	1.10%	0.00%	1.05%	0.00%	0.26%	$0.00	10/22	10/22
Turnout for Resistance Summit 5.0	1,913	Resistance List Email	17.2%	1.10%	0.00%	0.89%	0.00%	0.26%	$0.00	10/22	10/22
SB 510 Online Action	1,873	Resistance List Email	23.0%	3.63%	0.00%	0.75%	0.11%	0.32%	$0.00	11/24	11/24
SB 510 Online Action	1,873	Resistance List Email	22.6%	3.63%	0.00%	0.27%	0.11%	0.32%	$0.00	11/24	11/24
Defend Detroit Youth!	1,873	Resistance Coalition List 6/6/25, MI - Wayne County	15.9%	0.00%	0.00%	0.96%	0.00%	0.27%	$0.00	11/25	11/25
Defend Detroit Youth!	1,873	Resistance Coalition List 6/6/25, MI - Wayne County	15.9%	0.00%	0.00%	0.96%	0.00%	0.27%	$0.00	11/25	11/25
Defend Detroit Youth!	1,873	Resistance Coalition List 6/6/25, MI - Wayne County	15.6%	0.00%	0.00%	0.37%	0.00%	0.27%	$0.00	11/25	11/25
SB 510 Online Action	1,873	Resistance List Email	23.0%	3.63%	0.00%	0.75%	0.11%	0.32%	$0.00	11/24	11/24
MMOP in Lapeer and Data Center Protest in Lansing	1,840	Resistance List Email	20.3%	0.87%	0.00%	1.09%	0.00%	0.33%	$0.00	12/14	12/14
MMOP in Lapeer and Data Center Protest in Lansing	1,840	Resistance List Email	20.3%	0.87%	0.00%	1.09%	0.00%	0.33%	$0.00	12/14	12/14
ICE Accountability Virtual Town Hall 2/4/26 — correction/turnout	1,840	Resistance List Email	31.3%	3.91%	0.00%	0.49%	0.00%	0.27%	$0.00	2/2	2/2
States at the Core Trainings 2/11 and 2/13	1,839	Resistance List Email	30.8%	7.78%	0.00%	0.33%	0.00%	0.22%	$0.00	2/6	2/6
Winter Movement Builder Training Turnout	1,832	Resistance List Email	19.9%	1.97%	0.00%	0.82%	0.05%	0.33%	$2351.01	12/16	12/16
Winter Movement Builder Training Turnout	1,832	Resistance List Email	19.9%	1.97%	0.00%	0.82%	0.05%	0.33%	$2351.01	12/16	12/16
Romulus Turnout February 2026	1,823	Resistance List Email	25.0%	1.21%	0.00%	0.16%	0.00%	0.33%	$0.00	2/22	2/22
NO KINGS 3	1,785	Resistance List Email	24.5%	2.58%	0.00%	0.39%	0.00%	0.28%	$0.00	3/24	3/24
NK3	1,783	Resistance List Email	15.6%	3.37%	0.00%	0.45%	0.00%	0.28%	$0.00	3/26	3/26
Anti-data center rallies and US Senate forum	1,774	Resistance List Email	26.2%	3.83%	0.00%	0.23%	0.00%	0.23%	$0.00	4/7	4/7
COMMUNITIES NOT CAGES 4/25 and other things...	1,763	Resistance List Email	24.7%	1.30%	0.00%	0.28%	0.00%	0.34%	$0.00	4/24	4/24
EGVMI Governor's Candidate Forum turnout	1,758	Resistance List Email	25.6%	0.91%	0.00%	0.74%	0.00%	0.28%	$0.00	5/4	5/4
FROM PROTEST TO POLITICS 1	1,719	Resistance Coalition List 6/6/25	26.4%	0.93%	0.00%	0.17%	0.06%	0.29%	$0.00	6/9	6/9
FP2PP LAUNCH EMAIL	1,713	Resistance List Email	15.2%	0.99%	0.00%	0.35%	0.06%	0.35%	$0.00	6/28	6/28
FP2PP follow up	1,705	Resistance List Email	17.2%	0.70%	0.00%	0.35%	0.06%	0.35%	$0.00	7/6	7/6
Text Bank Turnout 7/13/26	1,696	Resistance List Email	26.5%	0.35%	0.00%	0.53%	0.00%	0.41%	$0.00	7/13	7/13
Turnout for Civics 101 and ICE out of Southfield	1,685	Resistance List Email	24.9%	0.95%	0.00%	0.42%	0.00%	0.42%	$0.00	7/21	7/21
VRA MOVEMENT BUILDERS SERIES	1,662	Resistance List Email	22.1%	0.84%	0.00%	0.36%	0.00%	0.24%	$0.00	8/6	8/6
Election Protection Training Turnout Sept 9	1,636	Resistance List Email	13.1%	2.08%	0.00%	0.18%	0.00%	0.31%	$0.00	9/14	9/14
MMOP webinar, 9/16	1,635	Resistance List Email	11.5%	1.04%	0.00%	0.31%	0.00%	0.31%	$0.00	9/15	9/15
BOC_submitacomment	1,484	MU Saved Search 1+ Opens	41.8%	8.29%	0.00%	0.27%	0.34%	0.27%	$0.00	7/9	7/9
Giving Tuesday 2025 Donors	537	Donors	4.7%	0.00%	0.00%	0.56%	0.00%	1.30%	$0.00	11/26	11/26
Giving Tuesday 2025 Donors	537	Donors	4.7%	0.00%	0.00%	0.37%	0.00%	1.30%	$0.00	11/26	11/26
Giving Tuesday 2025 Donors	537	Donors	4.7%	0.00%	0.00%	0.56%	0.00%	1.30%	$0.00	11/26	11/26
Capitol Day 2026 Bus Information	213	Cap Day 2026 Sign ups	47.4%	0.47%	0.00%	0.47%	0.00%	1.88%	$0.00	4/28	4/28
MI-Wayne Co. No Kings! Vol recruit Summit 5.0	168	MI - Wayne County	21.4%	0.00%	0.00%	0.60%	0.00%	1.79%	$0.00	10/14	10/14
MI-Wayne Co. No Kings! Vol recruit Summit 5.0	168	MI - Wayne County	21.4%	0.00%	0.00%	0.60%	0.00%	1.79%	$0.00	10/14	10/14
Capitol Day Sign-ups	118	Cap Day 2026 Sign ups	43.2%	14.41%	0.00%	0.00%	0.00%	1.69%	$0.00	4/2	4/2
Next250 bus list	112	Next250 travelers	38.4%	25.00%	0.00%	0.00%	4.46%	0.00%	$10.60	6/25	6/25
MI-Oakland Co. No Kings! Vol recruit Summit 5.0	111	MI - Oakland County	15.3%	0.00%	0.00%	0.00%	0.00%	0.90%	$0.00	10/14	10/14
MI-Oakland Co. No Kings! Vol recruit Summit 5.0	111	MI - Oakland County	15.3%	0.00%	0.00%	0.00%	0.00%	0.90%	$0.00	10/14	10/14
Thank you EP Short	106	Election Protection 2026	35.8%	0.00%	0.00%	2.83%	0.00%	0.94%	$0.00	6/8	6/8
Romulus resident turnout	90	Romulans	22.2%	3.33%	0.00%	0.00%	1.11%	1.11%	$0.00	2/20	2/20
Here's some fun kid picks	81	Donors who gave once	19.8%	1.23%	0.00%	0.00%	0.00%	0.00%	$103.45	4/1	4/1
Thanks again	62	Donors Non Openers 4/14/26	4.8%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	4/16	4/16
MI-Washtenaw Co. No Kings! Vol recruit Summit 5.0	45	MI-Washtenaw Co.	28.9%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-Washtenaw Co. No Kings! Vol recruit Summit 5.0	45	MI-Washtenaw Co.	28.9%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
funders_update	29	C3 and C4 Funders	27.6%	3.45%	0.00%	3.45%	3.45%	3.45%	$0.00	9/10	9/10
MI-07 No Kings! Vol recruit Summit 5.0	26	MI-07 resist	11.5%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-07 No Kings! Vol recruit Summit 5.0	26	MI-07 resist	11.5%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-Kalamzaoo Co. No Kings! Vol recruit Summit 5.0	16	MI-Kalamazoo Co.	50.0%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-Kalamzaoo Co. No Kings! Vol recruit Summit 5.0	16	MI-Kalamazoo Co.	50.0%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-Genessee Co. No Kings! Vol recruit Summit 5.0	14	MI-Genessee County	21.4%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-03 No Kings! Vol recruit Summit 5.0	14	MI-03 resist	14.3%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-03 No Kings! Vol recruit Summit 5.0	14	MI-03 resist	14.3%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-Genessee Co. No Kings! Vol recruit Summit 5.0	14	MI-Genessee County	21.4%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-01 No Kings! Vol recruit Summit 5.0	10	MI-01 resist	10.0%	0.00%	0.00%	10.00%	0.00%	0.00%	$0.00	10/14	10/14
CORRECTION TO FLYER!!!	10	MI-01 resist	60.0%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
CORRECTION TO FLYER!!!	10	MI-01 resist	60.0%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-01 No Kings! Vol recruit Summit 5.0	10	MI-01 resist	10.0%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-01 No Kings! Vol recruit Summit 5.0	10	MI-01 resist	10.0%	0.00%	0.00%	10.00%	0.00%	0.00%	$0.00	10/14	10/14
Thanks for everything	6	People who do sustained giving	16.7%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	4/27	4/27
MI-Midland Co. No Kings! Vol recruit Summit 5.0	2	MI-Midland County	0.0%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14
MI-Midland Co. No Kings! Vol recruit Summit 5.0	2	MI-Midland County	0.0%	0.00%	0.00%	0.00%	0.00%	0.00%	$0.00	10/14	10/14

📱 SMS / Impactive Broadcast Analytics

📄 Schema source: · Fields: activity_id, title, published_at, status, list_size, initial_outbound_attempts, initial_delivered, errors, responses, opt_outs, link_clicks, response_scripts_sent, reports_filled, needs_attention

Total List Size

5,427

Total Delivered

4,244

Total Errors

1,529

Total Responses

185

Total Opt-Outs

131

Needs Attention

❌ link_clicks, response_scripts_sent, and reports_filled are all 0 across every broadcast. These schema fields exist but no data populated — indicating either no link tracking was enabled in broadcasts, or response scripts and reports were not deployed. These are meaningful engagement signals being missed.

Delivered vs Errors by Broadcast (initial_delivered / errors)

Responses vs Opt-Outs by Broadcast

📊 SMS Broadcast Detail — Impactive · All Schema Fields · PII-Free

Title	Published (published_at)	List Size	Outbound Attempts	Delivered	Errors	Error %	Responses	Opt-Outs
EGVMI Washtenaw 5/8/26	5/8	1,139	1,139	945	539	47.3%	56	47
Aiyash GOTV 073126	7/31	1,103	1,103	859	244	22.1%	37	16
EGVMI Gubernatorial Forum	5/8	1,100	1,100	933	167	15.2%	26	22
McKinney GOTV 073126	7/31	823	823	564	259	31.5%	37	26
EGVMI Gubernatorial forum 2	5/8	478	478	377	101	21.1%	17	13
MMOP in SD-35 2 050526	5/1	320	320	226	94	29.4%	6	5
Endorsement Assembly immigrant allies 5_14_26	5/14	211	211	108	103	48.8%	1	0
MMOP in SD-35 050526	5/1	130	130	123	7	5.4%	3	2
Endorsement Assembly Invite CD 13	5/14	81	81	69	12	14.8%	0	0
Election Protection	6/8	42	42	40	3	7.1%	2	0

🌐 Web Traffic — Google Analytics 4

📄 Schema sources: · Fields: Landing page, Sessions, Active users, New users, Average engagement time per session, Key events, Total revenue, Session key event rate

MU Sessions

43,881

MU Key Events

9,757

MMOP Engagement Time

26.9s

MUA Sessions

8,783

MMOP Key Event Rate

32.8%

Total Revenue (Both Sites)

$0.00

MU — Top Landing Pages by Sessions (MU Landing Page May 26.csv)

MU — Session Key Event Rate by Page

MUA — Top Landing Pages by Sessions (MUA Landing Pages May 26.csv) · miunitedaction.org

🔍 GA4 Web Events vs. CRM Database Ingestion Gap

GA4 Site Key Events (miunited.org)

1,262 events (100%)

CRM Net-New Contacts Ingested

61 contacts (4.8%)

❌ MUA (miunitedaction.org): Key events = 0 across all 415 pages / 1,018 sessions. The "Key events" and "Session key event rate" schema fields are present but show no data. GA4 key event goals are either not configured or not firing on miunitedaction.org. This is a critical blind spot — volunteer signups, donations, and form completions on this domain are completely untracked.

⚠️ Cross-domain tracking not in place. Users navigating from miunited.org to miunitedaction.org are counted as two separate sessions. The "(not set)" landing page rows in both exports indicate sessions where GA4 could not attribute a landing page, often from direct traffic or misconfigured referral exclusions.

📺 Connected TV — TBOP & Project 3.5 (MMOP)

📄 Schema source: ctv_performance (City breakdown) · Fields: campaign, campaign_owner, landing_domain, breakdown_type, breakdown_value, zip_code, spend, impressions, households, vtr, completed_views, leads, purchases

⚠️ No Connected TV campaigns ran this period. MU has run two CTV flights to date — TBOP (May–Jun 2024) and Project 3.5/MMOP (Apr 2025). Neither falls in the default monthly view or the Year/6mo/3mo trend windows (those trail from the current month) — use the month picker above and select April 2025 or May/June 2024 to see them.

Spend

Impressions

Households Reached

View-Through Rate

0.0%

Completed Views

Leads + Purchases

Top 10 Cities by Impressions

Impressions by Age Bracket

📊 Connected TV Campaign Summary — 12 Months · Oct 2025 – Sep 2026

Campaign	Bought/Placed By	Landing Domain	Spend	Impressions	Households	VTR

Attribution note: MU bought and placed both TBOP (2024, lands on takingbackmi.org) and Project 3.5/MMOP (2025, lands on miunited.org) — campaign_owner reflects who paid regardless of landing domain, kept separate from organic social account ownership. Site-traffic and paid-social detail for these campaigns (not month-scoped — the source exports are period totals) live in ctv_site_traffic, ctv_paid_social, and the v_ctv_geo_summary / v_ctv_channel_quality views.

🗓️ Events & Online Activity — Impactive CRM

📄 Schema sources: · Fields: VANID, Contact Name, Signup Date, Status, Role, Event Name, Event Type, Event Date, Shift Start/End Time, Location Name, Recruited By | · Fields: VANID, Contact Name, Date Submitted, Form Name, Form Type, Is New Contact, Referred By, Source Code

⚠️ PII note: Contact Name and VANID fields exist in both exports per schema. This report aggregates all contact-level data — no individual names or IDs are displayed, per the bot's compliance guardrails.

Event Participants

6,293

New Online Contacts

737

Membership Signups

368

Volunteer Signups

131

Source Attribution

192 / 737

Referred By

0 / 737

Online Activity — Form Submissions by Form Type

New Contacts — Daily Acquisition Trend (Date Submitted)

📋 Online Activity — Form Submissions by Form Name · OnlineActivityReport · Aggregated

Form Name	Form Type	Count	Source Code (from field)	Referred By
Senate Bill package No Masked Law Enforcement (ICE)	Advocacy Form	227	— (blank)	— (blank)
Become a Member of Michigan United	Signup Form	165	— (blank)	— (blank)
Capitol Day 2026/Dia de Capitolio 2026	Signup Form	150	— (blank)	— (blank)
DEFUND ICE NOW	Advocacy Form	148	— (blank)	— (blank)
2026 Democracy Movement Builders Training	Ticketed Event Form	147	movement building training	— (blank)
Volunteer	Volunteer Form	106	— (blank)	— (blank)
Next250	Ticketed Event Form	40	— (blank)	— (blank)
One-Time Donation to Michigan United	Contribution Form	35	— (blank)	— (blank)
MUA Volunteer	Volunteer Form	25	— (blank)	— (blank)
Hands OFF the Money Out Of Politics Initiative	Advocacy Form	22	— (blank)	— (blank)
Join our Election Protection Program	Signup Form	20	MU 2026	— (blank)
Join Michigan United Action	Signup Form	18	— (blank)	— (blank)
They just voted to gut Michigan’s future.	Advocacy Form	14	— (blank)	— (blank)
One-Time Donation to Michigan United	Custom Contribution Form	13	— (blank)	— (blank)
Capitol Day 2026/Dia de Capitolio 2026_No Image	Signup Form	8	— (blank)	— (blank)
Legal Services	Contribution Form	7	Legal Services	— (blank)
MPC Membership	Custom Contribution Form	6	MPC MEMBERSHIP	— (blank)
2026 Capitol Day Fundraising Page	Contribution Form	4	Capital Day Donation	— (blank)
Official Membership Page	Contribution Form	4	— (blank)	— (blank)
MPC Membership 2023	Custom Contribution Form	2	— (blank)	— (blank)
Capitol Day 2026/Dia de Capitolio 2026	Signup Form	2	email-monthly-michigander-2026-preview-3	— (blank)
Legal Services	Custom Contribution Form	2	Legal Services	— (blank)
Support the MIcare Act	Advocacy Form	2	— (blank)	— (blank)
MPC Membership	Contribution Form	2	MPC MEMBERSHIP	— (blank)
Become a Relational Organizer for the 2024 Election	Signup Form	1	— (blank)	— (blank)
Become a Relational Organizer for the 2026 Election	Signup Form	1	— (blank)	— (blank)
Official Membership Page	Custom Contribution Form	1	— (blank)	— (blank)
102225 Donation Page	Custom Contribution Form	1	— (blank)	— (blank)
Movement Politics Academy - Post Election Absorption	Signup Form	1	Movement Politics Academy	— (blank)
MPC Membership 2023	Contribution Form	1	— (blank)	— (blank)
Defend Democracy: Tell Senators Debbie Stabenow and Gary Peters to Oppose H.R. 9495!	Advocacy Form	1	— (blank)	— (blank)
SB 508-510 advocacy	Advocacy Form	1	— (blank)	— (blank)
New MUA Volunteer Intake Form	Signup Form	1	— (blank)	— (blank)
Michigan Just Lost $645 Million. We’re Taking It Back.	Advocacy Form	1	— (blank)	— (blank)
Oakland Forward	Contribution Form	1	Oakland Forward	— (blank)
It's Time to #RegulateAI	Signup Form	1	— (blank)	— (blank)

🗂️ Unified Canonical Table — 12 Months · Oct 2025 – Sep 2026

All channels mapped to canonical schema fields per the Technical Digital Master Schema 2026 Analytics Framework. Fields: channel · source_file · content_type · reach/impressions · engagements/clicks · conversions · avg rate · schema notes.

Cross-Channel Canonical KPI Summary — 12 Months · Oct 2025 – Sep 2026

Channel	Source File (Schema)	Content Type	Reach / Impressions	Engagements / Clicks	Conversions	Avg Rate	Schema Notes
CRM	VAN	Ticketed Event Form	0 reach	0 engagements	89 conversions	—	—
CRM	VAN	Contribution Form	0 reach	0 engagements	26 conversions	—	—
CRM	VAN	Custom Contribution Form	0 reach	0 engagements	22 conversions	—	—
CRM	VAN	Signup Form	0 reach	0 engagements	316 conversions	—	—
CRM	VAN	Advocacy Form	0 reach	0 engagements	170 conversions	—	—
CRM	VAN	Volunteer Form	0 reach	0 engagements	114 conversions	—	—
Email	Email Platform	campaign	1,491,762 total sends	232,363 engagements	316 conversions	—	—
Events	VAN	In-Person Meeting	0 reach	0 engagements	368 conversions	—	—
Events	VAN	Zoom Meeting	0 reach	0 engagements	5,538 conversions	—	—
Events	VAN	Volunteer Action	0 reach	0 engagements	178 conversions	—	—
Events	VAN	Ticketed Event	0 reach	0 engagements	209 conversions	—	—
Facebook	Facebook Insights	Events	63 reach	0 engagements	0 conversions	—	—
Facebook	Facebook Insights	Live	31,412 reach	4,705 engagements	0 conversions	—	—
Facebook	Facebook Insights	Videos	42,264 reach	3,633 engagements	0 conversions	—	—
Facebook	Facebook Insights	Links	9,641 reach	367 engagements	0 conversions	—	—
Facebook	Facebook Insights	Text	7,456 reach	242 engagements	0 conversions	—	—
Facebook	Facebook Insights	Reels	37 reach	0 engagements	0 conversions	—	—
Facebook	Facebook Insights	Photos	486,103 reach	44,456 engagements	0 conversions	—	—
Instagram	Instagram Insights	IG image	55,538 views	1,675 engagements	0 conversions	—	—
Instagram	Instagram Insights	IG reel	47,379 views	2,500 engagements	0 conversions	—	—
Instagram	Instagram Insights	IG carousel	55,238 views	2,140 engagements	0 conversions	—	—
SMS	Impactive	broadcast	5,427 list size	185 engagements	0 conversions	—	—
Search	Google Search Console	query	0 reach	44,017 clicks	0 conversions	—	—
Web	Google Analytics 4	landing_page	0 reach	0 engagements	11,925 conversions	—	—