MU
Analytics Bot
Michigan United Β· Multi-Channel Performance Report
Generated October 02, 2026 Β· Schema: Technical Digital Master Schema 2026 Analytics Framework
π Executive Summary β September 2026
The executive summary states each channel's headline figures for the period and compares them with the prior period of the same length. Use it to see what changed before opening a section. A comparison appears only when the prior period has data for every month.
- πSearch: 1,550 clicks on 34,956 impressions, a 4.43% click-through rate at an average position of 13.0. Desktop led on both click-through rate (4.93%) and impressions (52% of the total). Down 11% from Aug 2026 (1,733).
- π£Social: Facebook reach was 51,734 and Instagram views were 11,536. The top Facebook post by reach was βEndorsement Announcementβ (42,525). The top Instagram post by views was βSave this. Share this....β (1,591). Up 362% from Aug 2026 (11,203).
- π§Email: 56,339 emails sent, with a 16.3% unique open rate and a 1.61% unique click rate. The top campaign by open rate was βUS Citizenship Q&Aβ (27.8%). Down 1.7 points from Aug 2026 (18.0%).
- π±Text messages: No text broadcasts are loaded for this period.
- πWebsite: The Michigan United site recorded 6,135 sessions with 1,684 key events (27.4% of sessions). The Michigan United Action site recorded 1,786 sessions. The top Michigan United landing page was /en/michiganders-for-money-out-of-politics-mmop (935 sessions). The MMOP petition page (the Money Out of Politics ballot initiative) converted 50.9% of visits to key events. Down 6% from Aug 2026 (8,469).
- ποΈOnline actions: 46 online actions were recorded in VAN, 42 from new contacts, including 26 signup forms and 10 volunteer forms. 9 actions (20%) carried a source code. Down 28% from Aug 2026 (64).
- πEvents: 566 event participation records were recorded.
- π°Contributions: 33 gifts totaling $2,212.89, read from the VAN Contribution Report. Up 300% from Aug 2026 ($553.00). Email-attributed dollars come from the email platform and are tracked separately.
Channel Roles Β· from first contact to conversion
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1. Social Awareness
FB Reach + IG Views
--%
β
--
2. Search Intent
GSC Organic Clicks
--%
β
--
3. Web Sessions
GA4 MU Sessions
--%
β
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4. CRM Acquisitions
New Online Contacts
π Google Search Console Performance
π Schema sources: Β· Fields: Clicks, Impressions, CTR, Position, Device, Top pages, Top queries
β οΈ Data gaps: GSC Countries and GSC Search by Day were not pulled for September 2026. Geographic performance breakdown and daily click/impression trends are unavailable this period. Add these exports to next month's pull for fuller coverage.
Total GSC Clicks
1,550
Mobile leads: 638 (65%)
Total Impressions
34,956
Desktop 18,271 Β· Mobile 17,939
Blended CTR
4.43%
Mobile 3.90% Β· Tablet 7.98%
Avg Position
13.0
Mobile 6.81 Β· Tablet 6.53
Top Page Clicks
753
https://miunited.org/en/michiganders-for-money-out-of-politics-mmop/ page Β· Pages.csv
Top Query CTR
37.0%
"michigan united" Β· Queries.csv
GSC β Clicks vs Impressions by Device
GSC β CTR % vs Avg Position by Device
Top 15 Search Queries β Clicks vs Impressions (Queries.csv)
CTR vs Search Volume β Top Queries
π Top Search Pages β GSC Pages.csv Β· September 2026 Β· Fields: Top pages, Clicks, Impressions, CTR, Position
| Page (Top pages) | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| https://miunited.org/en/michiganders-for-money-out-of-politics-mmop/ | 753 | 6,694 | 11.25% | 5.02 |
| https://miunited.org/en/ | 237 | 1,805 | 13.13% | 8.04 |
| https://miunitedaction.org/ | 140 | 906 | 15.45% | 6.32 |
| https://miunitedaction.org/events/ | 64 | 2,283 | 2.80% | 6.26 |
| https://miunitedaction.org/the-trump-ii-gpt/ | 43 | 260 | 16.54% | 5.05 |
| https://miunited.org/en/2026/06/protect-the-vote/ | 37 | 279 | 13.26% | 6.71 |
| https://miunitedaction.org/michigan-united-actions-endorsements-for-the-26-elections/ | 27 | 256 | 10.55% | 5.11 |
| https://miunited.org/en/events-2/ | 19 | 687 | 2.77% | 7.50 |
| https://miunited.org/en/2026-justice-warrior-awards-minister-malik-shabazz/ | 14 | 920 | 1.52% | 8.08 |
| https://miunited.org/ko/2026/02/λ―Έκ΅-μλ―ΌκΆμκ°-λλ-λ°©λ²-μ΄λ―Όμλ₯Ό-μν-λͺ νν-μ€/ | 13 | 986 | 1.32% | 7.54 |
π§ Email Campaign Performance
π Schema source: Β· Fields: Email Name, Recipients, Unique Open Rate, Unique Click Rate, Conversion Rate, Total Contributions, Amount Raised, Avg Contribution Amount, Amount Raised per Recipient, Hard Bounce Rate, Soft Bounce Rate, Bounce Rate, Unsubscribe Rate, Recipient List, Excluded List, First Sent Date, Last Sent Date
β
The Email Comparison Report fills key schema gaps β providing hard/soft bounce breakdown, conversion rate, amount raised per recipient, recipient list (audience segment), and excluded list fields not available from other sources.
Total Sends
56,339
Avg Unique Open Rate
16.3%
Top: US Citizenship Q&A 27.8% MMOP Vol. 30.1%
Avg Unique Click Rate
1.61%
Avg Unsub Rate
0.27%
Avg Hard Bounce Rate
0.00%
Email-Attributed Amount Raised (All 9)
$0.00
Separate from CRM Digital Contributions above β different tracking system
Open Rate vs Click Rate by Campaign
Hard Bounce vs Soft Bounce Rate by Campaign
Unsubscribe Rate by Campaign (Unsubscribe Rate field)
π Full Email Campaign Detail β EmailComparisonReport Β· September 2026
| Email Name | Recipients | Recipient List | Open Rate | Click Rate | Conv. Rate | Unsub Rate | Hard Bounce | Soft Bounce | Amount Raised | First Sent | Last Sent |
|---|---|---|---|---|---|---|---|---|---|---|---|
| The Organizer, Aug2026 | 8,925 | Rolling Optimized Email Search 031026 | 5.1% | 1.57% | 0.00% | 0.41% | 0.01% | 0.38% | $0.00 | 9/1 | 9/1 |
| We're on the ballot | 8,918 | MU Saved Search 1+ Opens | 19.3% | 1.50% | 0.00% | 0.24% | 0.02% | 0.37% | $0.00 | 9/7 | 9/7 |
| US Citizenship Q&A | 8,909 | Rolling Optimized Email Search 031026 | 27.8% | 3.12% | 0.00% | 0.46% | 0.00% | 0.40% | $0.00 | 9/2 | 9/2 |
| Voter Reg Day, Henna & Tea, Justice Assembly | 8,804 | Rolling Optimized Email Search 031026 | 21.7% | 1.07% | 0.00% | 0.30% | 0.03% | 0.57% | $0.00 | 9/15 | 9/15 |
| Electionupdates9/21 | 8,776 | Rolling Optimized Email Search 031026 | 12.5% | 1.11% | 0.00% | 0.19% | 0.01% | 0.65% | $0.00 | 9/22 | 9/22 |
| Endorsementsnew2026nov | 8,707 | Rolling Optimized Email Search 031026 | 13.1% | 1.41% | 0.00% | 0.14% | 0.02% | 0.49% | $0.00 | 9/30 | 9/30 |
| Election Protection Training Turnout Sept 9 | 1,636 | Resistance List Email | 13.1% | 2.08% | 0.00% | 0.18% | 0.00% | 0.31% | $0.00 | 9/14 | 9/14 |
| MMOP webinar, 9/16 | 1,635 | Resistance List Email | 11.5% | 1.04% | 0.00% | 0.31% | 0.00% | 0.31% | $0.00 | 9/15 | 9/15 |
| funders_update | 29 | C3 and C4 Funders | 27.6% | 3.45% | 0.00% | 3.45% | 3.45% | 3.45% | $0.00 | 9/10 | 9/10 |
β οΈ Amount Raised = $0 across all 9 campaigns. The schema fields "Total Contributions," "Amount Raised," "Avg Contribution Amount," and "Amount Raised per Recipient" are all zero. This is a platform configuration failure β donation conversion events are not being passed back to the email system. Email ROI is currently unmeasurable.
π± SMS / Impactive Broadcast Analytics
π Schema source: Β· Fields: activity_id, title, published_at, status, list_size, initial_outbound_attempts, initial_delivered, errors, responses, opt_outs, link_clicks, response_scripts_sent, reports_filled, needs_attention
Total List Size
0
Total Delivered
0
Total Errors
0
Total Responses
0
Total Opt-Outs
0
Needs Attention
0
β link_clicks, response_scripts_sent, and reports_filled are all 0 across every broadcast. These schema fields exist but no data populated β indicating either no link tracking was enabled in broadcasts, or response scripts and reports were not deployed. These are meaningful engagement signals being missed.
Delivered vs Errors by Broadcast (initial_delivered / errors)
Responses vs Opt-Outs by Broadcast
π SMS Broadcast Detail β Impactive Β· All Schema Fields Β· PII-Free
| Title | Published (published_at) | List Size | Outbound Attempts | Delivered | Errors | Error % | Responses | Opt-Outs | Needs Attention |
|---|
π Web Traffic β Google Analytics 4
π Schema sources: Β· Fields: Landing page, Sessions, Active users, New users, Average engagement time per session, Key events, Total revenue, Session key event rate
MU Sessions
6,135
MU Key Events
1,684
MMOP Engagement Time
34.0s
MUA Sessions
1,786
MMOP Key Event Rate
50.9%
Total Revenue (Both Sites)
$0.00
MU β Top Landing Pages by Sessions (MU Landing Page May 26.csv)
MU β Session Key Event Rate by Page
MUA β Top Landing Pages by Sessions (MUA Landing Pages May 26.csv) Β· miunitedaction.org
π GA4 Web Events vs. CRM Database Ingestion Gap
β MUA (miunitedaction.org): Key events = 0 across all 415 pages / 1,018 sessions. The "Key events" and "Session key event rate" schema fields are present but show no data. GA4 key event goals are either not configured or not firing on miunitedaction.org. This is a critical blind spot β volunteer signups, donations, and form completions on this domain are completely untracked.
β οΈ Cross-domain tracking not in place. Users navigating from miunited.org to miunitedaction.org are counted as two separate sessions. The "(not set)" landing page rows in both exports indicate sessions where GA4 could not attribute a landing page, often from direct traffic or misconfigured referral exclusions.
πΊ Connected TV β TBOP & Project 3.5 (MMOP)
π Schema source: ctv_performance (City breakdown) Β· Fields: campaign, campaign_owner, landing_domain, breakdown_type, breakdown_value, zip_code, spend, impressions, households, vtr, completed_views, leads, purchases
β οΈ No Connected TV campaigns ran this month. MU has run two CTV flights to date β TBOP (MayβJun 2024) and Project 3.5/MMOP (Apr 2025). Neither falls in the default monthly view or the Year/6mo/3mo trend windows (those trail from the current month) β use the month picker above and select April 2025 or May/June 2024 to see them.
Spend
$0
Impressions
0
Households Reached
0
View-Through Rate
0.0%
Completed Views
0
Leads + Purchases
0
Top 10 Cities by Impressions
Impressions by Age Bracket
π Connected TV Campaign Summary β September 2026
| Campaign | Bought/Placed By | Landing Domain | Spend | Impressions | Households | VTR |
|---|
Attribution note: MU bought and placed both TBOP (2024, lands on takingbackmi.org) and Project 3.5/MMOP (2025, lands on miunited.org) β campaign_owner reflects who paid regardless of landing domain, kept separate from organic social account ownership. Site-traffic and paid-social detail for these campaigns (not month-scoped β the source exports are period totals) live in ctv_site_traffic, ctv_paid_social, and the v_ctv_geo_summary / v_ctv_channel_quality views.
ποΈ Events & Online Activity β Impactive CRM
π Schema sources: Β· Fields: VANID, Contact Name, Signup Date, Status, Role, Event Name, Event Type, Event Date, Shift Start/End Time, Location Name, Recruited By | Β· Fields: VANID, Contact Name, Date Submitted, Form Name, Form Type, Is New Contact, Referred By, Source Code
β οΈ PII note: Contact Name and VANID fields exist in both exports per schema. This report aggregates all contact-level data β no individual names or IDs are displayed, per the bot's compliance guardrails.
Event Participants
566
New Online Contacts
42
Membership Signups
26
Volunteer Signups
10
Source Attribution
9 / 42
Referred By
0 / 42
Online Activity β Form Submissions by Form Type
New Contacts β Daily Acquisition Trend (Date Submitted)
π Online Activity β Form Submissions by Form Name Β· OnlineActivityReport Β· Aggregated
| Form Name | Form Type | Count | Source Code (from field) | Referred By |
|---|---|---|---|---|
| Become a Member of Michigan United | Signup Form | 15 | β (blank) | β (blank) |
| Volunteer | Volunteer Form | 10 | β (blank) | β (blank) |
| Join Michigan United Action | Signup Form | 6 | β (blank) | β (blank) |
| MPC Membership | Custom Contribution Form | 5 | MPC MEMBERSHIP | β (blank) |
| One-Time Donation to Michigan United | Custom Contribution Form | 4 | β (blank) | β (blank) |
| Join our Election Protection Program | Signup Form | 4 | MU 2026 | β (blank) |
| New MUA Volunteer Intake Form | Signup Form | 1 | β (blank) | β (blank) |
| Hands OFF the Money Out Of Politics Initiative | Advocacy Form | 1 | β (blank) | β (blank) |
ποΈ Unified Canonical Table β September 2026
All channels mapped to canonical schema fields per the Technical Digital Master Schema 2026 Analytics Framework. Fields: channel Β· source_file Β· content_type Β· reach/impressions Β· engagements/clicks Β· conversions Β· avg rate Β· schema notes.
Cross-Channel Canonical KPI Summary β September 2026
| Channel | Source File (Schema) | Content Type | Reach / Impressions | Engagements / Clicks | Conversions | Avg Rate | Schema Notes |
|---|---|---|---|---|---|---|---|
| CRM | VAN | Volunteer Form | 0 reach | 0 engagements | 10 conversions | β | β |
| CRM | VAN | Signup Form | 0 reach | 0 engagements | 23 conversions | β | β |
| CRM | VAN | Custom Contribution Form | 0 reach | 0 engagements | 8 conversions | β | β |
| CRM | VAN | Advocacy Form | 0 reach | 0 engagements | 1 conversions | β | β |
| Email Platform | campaign | 56,339 total sends | 9,206 engagements | 0 conversions | β | β | |
| Events | VAN | Zoom Meeting | 0 reach | 0 engagements | 544 conversions | β | β |
| Events | VAN | Volunteer Action | 0 reach | 0 engagements | 22 conversions | β | β |
| Facebook Insights | Links | 957 reach | 75 engagements | 0 conversions | β | β | |
| Facebook Insights | Events | 63 reach | 0 engagements | 0 conversions | β | β | |
| Facebook Insights | Videos | 811 reach | 6 engagements | 0 conversions | β | β | |
| Facebook Insights | Photos | 50,838 reach | 2,975 engagements | 0 conversions | β | β | |
| Instagram Insights | IG carousel | 11,916 views | 464 engagements | 0 conversions | β | β | |
| Instagram Insights | IG image | 7,498 views | 319 engagements | 0 conversions | β | β | |
| Instagram Insights | IG reel | 5,752 views | 424 engagements | 0 conversions | β | β | |
| Search | Google Search Console | query | 0 reach | 3,980 clicks | 0 conversions | β | β |
| Web | Google Analytics 4 | landing_page | 0 reach | 0 engagements | 1,684 conversions | β | β |
Facebook β Top Posts by Reach (Reach field)
Instagram β Top Posts by Views (Views field)
FB β Engagement Rate by Post Type (Reactions, Comments and Shares Γ· Reach)
IG β View Volume by Format (Views field, by Post type)